I lead brand identity and visual systems as a Design Director—building coherent worlds that give organizations clarity and room to evolve.

FUTURES amplifies emerging photographers across Europe through residencies, publications, and platform activities. Vandejong Creative Agency founded the platform in 2017, and in 2021, as the organization evolved, I took over as Design Director to transform their brand identity. The challenge: create a visual language flexible enough to showcase hundreds of artists nominated by dozens of European member organizations, while maintaining FUTURES' own distinct voice. We built a system rooted in coherence—one that could adapt across annual publications, events, residency spaces, and digital platforms without losing its character. Over four years, that language has grown alongside the organization. Role: Design director Design team: Jordy Ringeling, Zhizhong Keene, Solene Dugardin, Abigail Baccouche, Costanza De Lucca At Vandejong Creative Agency